How do you rebrand Papa John's when the problem is Papa John?
How is our marketing team organised? How efficient is our marketing team? How effective is our marketing team?
How does our marketing team interface with other organisations and internal functions? What is the state of our marketing planning process?
Is our marketing planning information current and accurate? What is the current state of New Product Development? Product How profitable is our product portfolio? Product Are we pricing in the right way?
Price How effective and efficient is distribution? Place Are we getting our marketing communications right? Promotion Do we have the right people facing our customers? People How effective are our customer facing processes?
The External Marketing Environment. Their needs and how we satisfy them. Their buyer decision process and consumer behaviour. Their perception of our brand, and loyalty to it.
The nature of segmentation, targeting and positioning in our markets. The relative strengths and weaknesses of competition.
The marketing plans and strategies of our competition. What is the cultural nature of the environment s? The standards and average levels of education. The evolving lifestyles of our target consumers. The nature of consumerism in our target markets.The marketing audit is a fundamental part of the marketing planning process.
It is conducted not only at the beginning of the process, but also at a series of points during the implementation of the plan. The marketing audit considers both internal and external influences on marketing planning, as well as a review of the plan itself.
Aug 05, · Subway said it was "a cross-functional project led by our creative team, working with a variety of design partners." Subway's move is in line with other restaurant chains that are embracing more.
The efforts of a company or a third-party marketing company to increase awareness for a particular product or service, or to increase consumer awareness of a business or organization.A marketing campaign has a limited duration.
Kim Chiu Chua is Professor (Practice), Accounting at NUS Business School. He is currently an Independent Director and Chairman of the Audit Committee of OCBC Bank, one of the Big 3 banking groups in Singapore, and a member of the Audit and Risk Committee of the National University Health System (NUHS).
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